Below are concise details regarding the client. It is important for me to get a full and frank understanding about who the client is, the small business that she runs, the products she makes and how she makes them. Also, how the client is currently promoting her business and what I can do to help her by producing new promotional materials.
BACKGROUND:
Crafty Ginge Designs was founded by Kelly Joseph in 2010 and is a handmade craft business with an eco conscience. The business involves making and selling handmade cards, cushions, jewellery, clothing, decorations and accessories while also aiming to be as environmentally friendly as possible.
RANGE OF PRODUCTS:
- Cushions
- Birthday, Christmas and special occasion cards
- Clothing
- Bags
- Badges and buttons
- Door hangers
CURRENT METHOD OF PROMOTION:
Crafty Ginge Designs is currently promoted only by a Facebook business page. The client photographs all her new products and designs herself and uploads to this page -
NEW PROMOTIONAL MATERIALS:
The client wishes to expend the promotion of her business by creating her own business website and to open online stores at folksy.com and etsy.com
I will produce photographs of all her current designs and products to be used in online promotion.
These photographs will also feature in a handmade book created by myself.
From this research into the client's background I can look at the websites she wishes to use to promote her business and see how other craft designers have chosen to display their products. This will give me ideas on how I can photograph the client's designs and products and also look at other designers who have made handmade books.