Writing a Brief

I have never written a professional brief before so it will require some research to source some examples for guidance. Johny suggested looking at the D&AD website for some examples of professional client briefs but despite signing up to the website there are no examples present. I have looked for other examples via Roses Awards but still I have haven't been able to find anything to help me. I have now resorted to Google to find examples.


In the examples I have found there appears to be some similar criteria I can follow to help in writing a professional brief for Crafty Ginge Designs. These include a background on the client, 'the problem'/requirements, timescales and deliverables.


I feel if I break it down into sections I will be able to write a comprehensive brief.

Below is the first draft of the brief...

BACKGROUND:

The client - Crafty Ginge Designs was founded by Kelly Joseph in 2010 and is a handmade craft business with an eco conscience. The business involves making and selling handmade cards, cushions, jewellery, clothing, decorations and accessories while also aiming to be as environmentally friendly as possible.

The client now wishes to expand the business to include online stores, a business website and promotional materials.

REQUIREMENTS:

-   Digital images of designs and products to be used online

-   A handmade book containing images all designs and products

-   Business cards

-   Postcards

All promotional materials must include some sort of handmade element.

All promotional materials must be made from recycled or ethically sourced materials.

Photographs, business cards and postcards must be printed ethically by an ethical printing company.

SPECIFICATIONS:

The client uses a specific font that she wishes to keep and include in new designs. The client will provide the font file for the design process. All text will be provided by the client.

The client has a logo which she wishes to keep and include in new designs.

The book size will be 230mm x 230mm and will contain images and text.

Business card size will be 85mm x 55mm and will feature client logo, client contact information and a photographic image.

Postcards size will be 148mm x 105mm and will feature client logo, client contact information and a photographic image.

Images will be of professional quality and taken in a studio or on location using professional lighting.

Digital images will be provided on disc for the client to keep and use for online promotion.

DELIVERABLES:

Digital photographs. These will be used for advertising designs and products on a business website and online stores.

Handmade book. This will feature photographs of all the client’s designs and products broken down into sections/chapters.

Business cards. Originally designed featuring a photograph and printed on recycled card.

Postcards. Originally designed featuring a photograph and printed on recycled card.

TIMESCALE: The project will run over a 15 week period from 3^rd October 2011 until 2^nd January 2012.

DEADLINE: 2^ND January 2012